Public relations and communicatons is now mission critical to success. Building and maintaining a strong reputation is vital if you want to create an environment in which you can achieve better results. At Bell Pottinger we have some of the best experts available.

In a series of communiqués, our aim is to bring you ideas and points of view that get you thinking about the art and science of public relations.

This is the first of those communiqués and looks at the growing threat to reputation posed by the digital revolution, as well as effective public relations approaches you can use to help deal with this ever increasing threat.

I hope you find it interesting. We will be holding regular events and briefings here at Bell Pottinger and I hope to see you at one of our events soon.